"At Sears, I really only need to see the name on my way in; once I'm inside, I know I'm still in Sears until I leave. But on the web - where my primary mode of travel is teleportation - I need to see it [the logo] on every page."
"We get positive feedback for climbing the social ladder. We’re just tribal monkeys throwing feces at each other in order to own the top of the tree. But notice some of the subtleties there: climbing it while helping others (naches and kvell). Climbing it while pushing the boundaries of our knowledge (fun). Climbing it while strengthening our social networks, building communities and families that work together to improve everyone’s lot (grooming, pairing, and feeding others).
As monkeys go, that’s pretty darn good. In the general run of animals, it’s amazing. It’s a lot better than being a shark that only gets feedback for eating."
Quick read, fun, interesting insights. A very good book!
"It's people who have projects that are never criticized who ultimately fail"Getting real for marketing people.
"- Does your hat still fit?""- Of course it does. After you have worked through the definition of the Y combinator, nothing will ever affect your hat size again, not even an attempt to understand the difference between Y and Y!"
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